We create
amazing
environments
for exciting
sports experience

sports experience agency

for sports clubs and events,
sponsors and super fans

We develop interior and experience solutions with our customers, from temporary hospitality concepts during a big match to business lounges in football stadiums. Together we provide full sports experience, brand awareness, fan engagement and positioning.

Cambuur leeuwarden
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Stadium experience
Cambuur Leeuwarden
Stadium experience
Cambuur Leeuwarden
Earlier this year, Beewan was appointed as the leading interior architect and stadium experience designer of the new Cambuur Leeuwarden stadium. Besides the creative responsibilities, such as the development of the stadium DNA, we are also responsible for the design and realization of the different spaces, which consist of 18x skyboxes, two restaurants, the main entrance, 3x business lounges, one VIP area, two locker rooms for the home team, athletes' home, the supporters home, various public catering areas and the fanzones outside the stadium, which will open in August 2023.
Skybox - Loge 7&8
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Skybox - Lodge 7&8
NEC
Skybox - Lodge 7&8
NEC
The promotion of N.E.C. Nijmegen in the 2020 – 2021 season has not gone unnoticed. From position 7 in the First Division (Keuken Kampioen Divisie) and a wonderful play-off series, the squad from Nijmegen was promoted back to the Premier League (Eredivisie) after four seasons. Our challenge was to give the double skybox, where the board of the club entertains their guests during matches, an Eredivisie-worthy appearance.
Business club - Ajax
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Business club
Ajax
Business club
Ajax
Business members of Ajax left the Amsterdam '72 room quickly when the match was finished. After researching the customer journey of these supporters, we developed a lounge concept with much attention to experience and interaction in a pleasantly designed environment. Goal achieved, as guests now stay much longer after the game.
Aston Martin
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Aston Martin
For Freshco
Aston Martin
For Freshco
During the LeMans 24 Hour race, Aston Martin fans could follow the race in an exclusive fan zone. In addition, the enthusiasts had a gastronomic experience in this spectacular themed pavilion. In this project, we focused on the assembly and disassembly of the temporary building and interior and the logistical handling of all kinds of exclusive Aston Martin cars.
Bikkels, Yvey
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Restaurant Bikkels
Yvey
Restaurant Bikkels
Yvey
De Goffert is known as the home of N.E.C. and is one of the most iconic locations in the region of Nijmegen. We developed an appealing and attractive concept for restaurant Bikkels, with which we significantly increased the length of stay for the various target groups. At home games, business club members can enjoy a three-course lunch or dinner here, but also, outside match days, it is the place for special business meetings and events.
Juliper Bar
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Jupiler bar
AB INBEV | NEC | YVEY
Jupiler bar
AB INBEV | NEC | YVEY
In close collaboration with N.E.C. Nijmegen, YveY Nijmegen and Anheuser-Busch InBev, we developed the new Jupiler bar in the Goffert stadium. By creating an atmospheric mix of elements from N.E.C. and Jupiler, we made a unique place where fans of good football and beer can meet. During and outside competition days for a real eye-catcher that provides the Jupiler business lounge with new impetus.
Sponsoring Consultancy - Mastervolt
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Sponsorship consultancy
Mastervolt
Sponsorship consultancy
Mastervolt
As a product sponsor of the Volvo Ocean race, we provided insight into the effect and Return On Investment of the product sponsorship so that Mastervolt participated with complete dedication in the next edition.
Business club-MVV
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Business club
MVV
Business club
MVV
For football club M.V.V. we developed a vision for the interior of the new business lounge. We have implemented this vision in record time before the start of the new football season and the interior, graphics and wayfinding have been successfully realized.
Skybox - Flavius
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Skybox
Flavius
Skybox
Flavius
For Flavius we designed and realized a skybox in which football and, more specifically, the history of football club N.E.C. Nijmegen is paramount. An environment where sponsors and guests feel at ease and are immersed in the football experience.
Supportershome
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Supporters home “de Schup”
SV NEC | Jupiler
Supporters home “de Schup”
SV NEC | Jupiler
Together with partners, we have designed and realized supporter home for the loyal supporters of N.E.C. The supporter's home is located in the stadium's heart, directly below the stands. We took care of the interior, and together with the supporters, who could arrange the space's decoration with signed shirts and unique scarves, we provided the right ambiance.
Brasserie RodaJC
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Fan experience
WMC house
Fan experience
WMC house
Together with the people of the World Music Contest (WMC) developed the concept, design as well as the customer journey for the WMC House at the Parkstad Limburg Stadium. This international competition, which takes place every four years in Kerkrade since 1951, is the largest brass band music festival in the world, where bands from all over the globe participate and compete for the world championship.
Brasserie RodaJC
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Brasserie
Roda JC
Brasserie
Roda JC
The brasserie in the Parkstad Limburg Stadium is an exciting and sizeable meeting place. Together with YveY Kerkrade and Roda JC Kerkrade we developed a new interior concept that does justice to the beautiful club history of Roda JC and simultaneously exudes a contemporary atmosphere. Fans and sponsors now have a place to have lunch or dinner together before a match. With the logo of heavy black steel attached to a wall of golden tiles, this place quickly became the favorite spot for fans for photos and selfies!
articles

sports experience insights

Below you will find an overview of articles with which you can stay informed of everything we experience in the field of sports experience.

Engaging football experience starts with the DNA of the club | More and more football clubs are recognizing the (financial) advantages of using the stadium not just once every two ...
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Beewan Sports developed interior for new stadium SC Cambuur | In recent months we have been working on the new football stadium of SC Cambuur to be built. Now that the news has be...
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In conversation with NEC and Yvey about the doubled turnover in the hospitality industry | Whereas in the football world the emphasis used to be mainly on generating turnover during and just after home matche...
read more
beewan sports

Experience principles

We offer a full range of services and solutions for memorable sports environments and fan engagement moments, based on the following principles:

Supporter segmentation

supporter segmentation

There is no such thing as 'the' supporter or fan

Circulair starting point

Circular starting point

Reuse, sustainability and circularity are a given

Hybrid experience

Hybrid experience

Take advantage of the best of both worlds

Full service storytelling

Full service storytelling

Above and beyond with our customer centric service

Connecting DNA

Connecting DNA

Connecting experiences for clubs, brands and fans

Multifunctional perspective

Multifunctional perspective

Smart spaces resulting in higher turnover

grass-background
Our
formation

The team

The line up of Beewan Sports. The selection changes per project.

  • Rob van Rijswijk
  • Rob Majoor
  • Mike Wieten
  • Jedidja de Wilde
  • Maarten Holland
  • Lars de Groot
  • Willemijn Stassen
  • Jeroen van Alphen
  • Michel Feij
  • Monica Velasquez
  • Gerard Plug
We work
together with
these brands

WE CONNECT SPONSORS AND FANS
TO CLUBS AND BRANDS

We are proud to work for the following sports brands and sponsors.

mvv sc cambuur nec ajax rjc Canon Medical vvv-venlo FC Eindhoven De Dorpswaard NL Netherlands ABInBev aston martin ing jupiler Brand KVC Cambuur veer zien mvv roda 1962 sv nec yvey
let's get in touch

let's meet up digitally
or live in amsterdam

Veembroederhof 5-7
1019 HD Amsterdam
The Netherlands